I create, grow, and manage social media presences — from short-form video that's earned millions of organic views, to LinkedIn thought leadership, to community accounts with tens of thousands of engaged followers.
Direct links to the accounts behind the work below.
A swipeable look across every brand and format — tap the arrows to browse.
A single organic Instagram post that became eufyMake's top-performing piece of content to date.
Product demos and UGC-style content — flower molds, filament swaps, KitKat molds, keychain drops — consistently pulling six- and seven-figure organic views.
Anonymous persona account for niche 3D-printing content: home decor pieces like the bubble cup (257.4K) and makeup organizer (422.9K), plus a miniature dollhouse series topping out at 56.3K views.
Recurring employer-branding format shot across the Austin and Toronto offices to build internal community and external employer brand.
Interview-style content built around timely, relatable shopping and money questions — from Mother's Day gifting to online shopping pet peeves.
POV and inner-dialogue skit formats used to make product benefits feel native to the feed.
Comparison and unboxing videos up to 323K views, plus a McDonald's kids-toy collab unboxing — a trend-driven series that consistently outperformed the channel average.
A lighter, off-brand-topic series (Vietnamese desserts, Korean BBQ, mystery fruit) that widened reach beyond the core crafting audience.
"4 Cafes to Work From" (5,167 views) and a restaurant food-review Reel (3,695 views) — both shot, edited, and starring as the on-camera talent.
Content strategy, creation & community management for eufyMake (formerly AnkerMake) — a personal 3D-texture UV printer brand. Managed Instagram, TikTok, LinkedIn, Pinterest, Discord & Facebook.
I led the brand's rebrand from AnkerMake to eufyMake and launched the eufyMake E1, raising $46.7M from a $500K goal — the most funded project in Kickstarter's history. I owned the organic launch end to end: content strategy, community management, and influencer management (outreach, briefs, calendar, copywriting, payment). Read more about the record →
Content strategy, creation, community management & executive ghostwriting for AfterShip across LinkedIn, TikTok & Instagram.
Built out short-form TikTok content, Instagram and X posts, and LinkedIn presence covering product education, office culture, and executive thought leadership, growing LinkedIn into a channel with a consistently engaged follower base.
Ghostwrote LinkedIn posts for AfterShip's Co-Founder & CMO, covering speaking engagements, industry commentary, and company milestones — maintaining a consistent executive voice that built his personal thought-leadership presence.
High-production recap and interview-style video shot on-site at industry conferences and brand events — professional storytelling beyond standard social content.
My own crafting brand, an anonymous 3D-printing persona account, a content collab, and PR partnerships I built and ran independently.
Founded and grew a personal crafting brand as solo creator — writing, filming, editing, and posting every piece of content across Instagram, TikTok, YouTube, and Pinterest. Also managed the brand's Discord community, became a Twitch affiliate, and worked as an influencer for a period, taking on brand partnerships and collabs.
Built a niche, anonymous 3D-printing persona account from scratch. Despite a small following, individual videos regularly broke into the hundreds of thousands of views — proof that strong, specific content can outperform follower count.
myTOFD (content creation only, Instagram) — restaurant & cafe Food UGC, shot, edited, and starring as the on-camera talent.
PR partnerships and collabs through The Paper Gardenn in the arts & crafts space.
Software and AI tools I use to plan, create, and produce content.
Also bring agency experience with brands like Microsoft and TD Bank.
Open to freelance and full-time opportunities in social media content, strategy, and community management.